“No matter how good or successful you are, or how clever or crafty, your business and its future are in the hands of the people you hire.”

- Marc Benioff

Widely considered as the pioneer of the electronics industry, Akio Morita highlighted the significance in hiring people who were driven by innovation and achievement. Morita’s approach to creating an efficient team went against traditional hiring practices at the time, and his methods modernized the way companies of today locate candidates based on the willingness to take risks. His profound importance of assembling a team of visionaries and risk-takers who push boundaries in the entertainment and technology sector accelerated Sony Corp. to the $100+ billion-dollar company it is worth today.

Morita championed individuals that possessed collective talent, passion and dedication to the workforce alike Salesforce CEO Mark Benioff. Morita was not just a business magnate; he was a creative leader who understood the significance of hiring the right people to drive company success.

Akio Morita Quote

“No matter how good or successful you are, or how clever or crafty, your business and its future are in the hands of the people you hire.” – Akio Morita

What did Akio Morata’s Achieve with Sony?

  • Co-founded Sony Corporation, formerly known as the Tokyo Telecommunications Engineering Company on May 7, 1946 with $375 and empty department store space.
  • In 1950, designed one of the first ever magnetic tape recorders in Japan.
  • Established Sony Corporation on US grounds in 1960, breaking way for the first Japanese company to be listed on the New York Stock Exchange.
  • Established Sony’s first U.S. plant in 1972.
  • Recognized for the substantial growth in the Japanese electronics industry over the past 50 years.
  • Awarded the Albert Medal from the United Kingdom’s Royal Society of Arts in 1982, received for his contributions to technological and industrial innovation and team management.

Morita actively sought individuals who owned an entrepreneurial attitude, were unafraid of failure, and were willing to take calculated risks to achieve revolutionary results. The inclination to embrace risk not only fueled Sony’s success but also cultivated a culture of continuous improvement and innovation.

How did the philosophy of “No matter how good or successful you are, or how clever or crafty, your business and its future are in the hands of the people you hire.” translate to worldwide success?

Akio Morita’s approach to hiring people has left a permanent mark on Sony and the business world at large. His visionary leadership paved the way for Sony to become a trailblazer in the electronics and entertainment businesses. Morita’s emphasis on hiring individuals based on desire, innovation, and a motivation to take risks remains relevant today as companies steer through the complications of a fast-paced and competitive global market.

 

Akio Morita’s legacy extends beyond the products and technologies established by Sony. His understanding of the meaning of hiring the right people and nurturing a culture of innovation and risk-taking has become an unchanging lesson for leaders across industries. Morita’s leadership style serves as an inspiration for those seeking to build dynamic and winning teams capable of driving change in the ever-evolving business and technology scene.

Here at Creative Resource Personnel, Inc., we know what it takes to provide you with top-tier innovators and risk-takers to elevate your company to the next level. Whether success to you is defined as making the most revenue or building a business empire, let us be a part of your journey by supplying you with the right talent to get you there.